The sales of second -hand female watches during the epidemic period rebound quickly
Data source: Data and third -party monitoring agencies of Wan Watch Second Watch Platform, the same
Data as dead as July this year,
The sales data of second -hand women’s watches far exceeds last year than last year
The growth rate is higher than the growth rate of men’s watch sales
Essence With the gradual rise of the concept of luxury goods consumption, the female advanced watch industry in the luxury market segment has benefited in depth. The demand for product watches in the Chinese market has been released, and the market size continues to grow.
Pursue high quality and fashion
I like to consume advanced consumption while paying attention to saving money and saving money
It is the consumption characteristics of women in the new era
Essence In the women’s luxury market, the main consumer army of jewelry and jewelry is female, and the watch seems a bit ignored by female consumers. However, in recent years, with the increase of women in the workplace and the popularization of women’s consciousness in the new era of society, watches have gradually become a symbol of women’s taste and identity. A sharp suit skirt, a clean and neat watch with high heels, proper commute business models! It is more capable than wearing necklaces and earrings and earrings, because earrings and necklaces are too feminine, but sometimes they need simple business temperament in the workplace.
Longines -The most popular second -hand female watch brand
According to transaction data, the most popular second -hand female watch brand is Longines. Langqin originated in the 1830s and has a long history of nearly 300 years. It also has a prominent position. The highest sales are Cartier. Cartier is a very famous jewelry brand. At the same time, their women’s watches are also one of the most popular brands of ladies. Watch brands are famous for high -end luxury appearance and perfect craftsmanship.
Second -hand luxury women’s watches sinking market incremental space is huge
Except for the differences in the overall base, the second -hand women’s watch market in second -tier cities has exceeded first -tier and new first -tier cities.
It can be seen that the consumer consumption power of women in low -line cities is continuously enhanced
The desire to buy luxury goods is strong
Essence With the development of the development of first -tier and second -tier cities, second -hand luxury watches e -commerce can gradually turn their attention to low -line cities and seize the sinking market share. Judging from the unit price of second -hand women in urban levels, the average purchasing power of users in first -tier cities is far exceeding other cities.
Women’s spending power for second -hand luxury watches cannot be ignored
I believe that many people’s luxury consumption impressions are still on the long dragon of Hermes LV store. Why do women’s spending power for second -hand luxury watches cannot be ignored?
1. Female consumers are more likely to be “planting grass”
In recent years, Douyin live broadcast fires, as small as fruit farmers, as large as major luxury brands, have added or widen the live sales channels. With the evolution of the digital era, the channels of information dissemination have been rapidly innovated, and the method of “grass” by women’s groups is becoming increasingly diversified.
And female consumers compared to male consumers
More easy to be promoted by KOL
E -commerce live broadcast and other methods
Second, the change of female consumers on the concept of watch
The expressed love for luxury watches is actually expressing the voice of contemporary fashion women. The world of “watch and inside”, even if women have different personalities and their aesthetics, they do not affect their pursuit of different luxury watches. Such a fashion trend has already subverted the set of “women who love to buy bags, men love to wear watches”. With the diversification of information dissemination, women’s cognition also changes: “What to buy is the most valuable” “to buy a bunch of beautiful clothes, it is better to keep the money and buy a watch value.” The shelf life is not as good as a famous watch “. This is why
More and more women are willing to spend more time on luxury watches
Third, female consumers tend to cost high cost -effective consumption
As we all know, many important social occasions are inevitable to attend the costume, especially for women.
Luxury goods can improve the quality of life of women
Improve happiness and joy
Essence However, for ordinary white -collar workers, buying first -hand brands requires greater economic pressure. In order to pursue higher cost performance, most women have said that they can accept the advantages brought by second -hand luxury goods.