The picture comes from the brand’s picture
H & M and LOVE Stories work together to create a fashionable and interesting female underwear series
Image extension reading: underwear H & M Creative · Design
H & M announced that it will cooperate with the underwear brand LOVE Stories for the first time -LOVE Stories is a Underwear brand in Amsterdam, Dutch, and was founded in 2013 by the talented designer Marloes Hoedeman. Love Stories is famous for its eclectic printing, mixing style, and comfortable design. The co -branded series of H & M × Love Stories includes the classic lingerie style designed with the H & M internal team. This series will be available in designated stores, HM.com online stores and Tmall flagship stores from August 9.
The joint series of H & M × Love Stories is designed for women, including a series of soft, comfortable, elegant and charming bra, briefs, as well as pajamas, eye masks, socks, and travel storage bags. The materials include lace, satin and soft polyamide. All products are jointly designed by the H & M team and Love Stories. They have a distinctive LOVE Stories printing and color combination. HoeDeman calls it “perfect mix and match”. Leopard, stars and blooming flowers and lace, sports stripes and folds are matched. The color is mainly dark powder, black and olive green. All products can mix and match according to their moods, so that the wearers fully show their personality.
“From a more practical point of view, underwear is always an important part of fashion. With this cooperation, we want to tell people that even if underwear is not seen without seeing ‘, they can still be like other clothing. That’s interesting and expressive. In this regard, love stories are our perfect partner. We have always appreciated Marloes very much. She cooperates. “
Marloes Hoeman, the founder of love stries, commented: “The cooperation between love stries and H & M is like a ‘love story’! Because from the first day of our team, they respect each other. , Wonderful fusion. This series integrates the classic item of Love Stories -bra, bikini pants, briefs, and prints full of mixed -match elements. “