Figure ①: Factory digital printing workshop, positioning the printing process parameters in a projection to improve the printing efficiency.

Figure ②: The factory “checkerboard hanging”, through the artificial intelligence technology of the Internet of Things, automatically distributes the hanging hanger to a relatively idle station.

Figure ③: In the brand live room, the anchor is introducing the smart production line.


Figure ④: On the intelligent production line, women’s shoes are being produced in real time.

Data picture

In the past, the clothes and shoes we wore were sewn by hand by hand. Today, how did people’s clothes and feet shoes be made?

The coat of anti -bacterial antiviral, personalized custom printing sweaters, shoes on the production line on the production line … The new mode of new modes of new models such as material research and development, intelligent production, online sales, etc. While constantly making breakthroughs, it also provides consumers with more new options.

R & D side–

New function textiles have been launched one after another

Extract the chitosan from marine creature snow crabs, and a small fiber is made by wet spinning. This trial derived from the ocean successfully turned the crab shell into a treasure and completed the gorgeous turn to the gorgeous fiber. It is this small fiber that the substrate contained in it can effectively resist E. coli, Golden Bacizaria, and mold.

Entering the product display hall of Shandong Hazmore Biotechnology Co., Ltd., this advanced functional fiber named shell polycan fiber has attracted attention. “After contacting the corresponding virus with this fiber, it will inhibit the growth and reproduction of the germs until its death, thereby playing a bacteriostatic effect.” According to the company’s relevant person in charge Significant, and the skin stimulus index is 0.

In recent years, with the improvement of people’s living standards and a sense of health awareness, wearing “antibacterial armor” has become a demand for many consumers. Not long ago, the research report of the school uniforms of primary and secondary school students released by China Union Medical University pointed out that the school uniforms were vulnerable to microbial pollution such as bacteria during the wear process, and it would be more obvious over time and activity. In this regard, the standard of the “Antibacterial School Uniform” group was officially released and implemented, which means that in the future, clothing made of antibacterial fabrics as the main materials will be gradually become mainstream.

Not only new functional textile products such as antibacterial, waterproof, anti -wrinkle, and quick -drying and insulation have been launched one after another, giving consumers to wear more new possibilities. In the opinion of Zhao Qiang, the former dean of the China Institute of Textile Science, the technology development and application of new generation of fiber innovation as the core will create more new experiences for consumers.

Production side–

Full -link digitalization becomes a trend

A few days ago, Ms. He, who lives in Yangzhou, Jiangsu, received a new down jacket purchased by her “Double 11”. She looked at the tag. There was a label with a label printed with the production date of clothes.

“In the traditional manufacturing model, merchants usually prepare products in the next quarter in advance, and the chain from production to sales is relatively long in advance.” Industry insiders analyzed.

How to make clothes “keep fresh”? Entering the rhino -wester plant in Yuhang, Zhejiang, the mystery is unveiled: each fabric has an exclusive “identity ID” to achieve full -link tracking, a cobweb -type hanging automatic discrimination of the busy production line, and the sales data of the delivery of the e -commerce platform. Products … Different brands, different styles, and different sizes of winter clothes are constantly flowing on the same production line.

“The general orders in the clothing industry are not large, but the styles should be seasoned. This requires the production line to meet the rapid delivery of small -scale.” Wu Xuegang, the CEO of Rhino Smart Manufacturing, came out of the key. The digital management from the fabric into the factory, tailoring, sewing to the factory, the process of ordering an average of 1,000 pieces of 1,000 pieces and 15 days of delivery has been greatly reduced to 100 or 7 days of delivery.

“At present, consumers can independently design patterns, copywriting and styles, and can automatically drive the production line for production as only one click.” Wu Xueang said that with the continuous improvement of industrial digitalization Customized and diversified clothing is worn by people, and consumers will become their own designers.


Sales end–

The full live broadcast of the production line leads the trend

Live the shoe production line in real time. Consumers can immediately place an order after seeing the shoes of Zhongyi, and then arrange production on the production line after ordering … The live broadcast room moves into the production line, breaking the barrier between the manufacturers and consumers In one fell swoop, it is true to buy and sell.

This unique live broadcast occurred in Tianchuang Fashion Intelligent Production Workshop. As soon as the live broadcast started, many netizens attracted many netizens to watch. “Seeing the production process of ordering shoes all the way, it feels novel.” Ms. Chen, a citizen of Guangzhou watched the live broadcast, ordered a black cowhide Martin boots. Through the lens, the production process of the boots is unobstructed: First of all, AI intelligent selection of leather materials to remove bad materials; enter the cutting process, the intelligent tailoring machine quickly cuts out the shape; At this time, the main screen was marked with Ms. Chen’s ostric shoes slowly moved on the production line. After quality inspection, polishing, polishing, sterilization and other procedures, they were directly packaged and distributed to send delivery.

“We can better understand consumer preferences through direct consumers, so as to accurately guide factory selection, design, and transforming the level of technology, and make demand forecasts.” Ni Yiming, general manager of Tianchuang Fashion, said. , Veterans have a high repurchase rate, and fans account for nearly 70%. Their consumption data will become an important basis for enterprises to conduct product research and development and optimization, and in turn enhance consumer shopping experience.

“This model of Tianchuang Fashion may trigger a new change in retailing methods in the clothing industry.” From the perspective of Min Wanli, the founder of Kunzhan Technology, the process of direct consumers in the production line is also the process of demand data accumulation. Through consumption big data, enterprises can directly understand consumer preferences, help factories to observe market response in real time, and help enterprises dynamically adjust production plans, providing development paths for traditional clothing and shoe performance companies to control inventory and expand sales.