“10 Secret burst fire secret behind the brand” series will recite the contents of brand design, marketing and other “fuse”, sustained attention and comments are welcome to discuss!

揭秘10个品牌爆火的幕后秘密02:Acne Studios

The second phase ushered in the Nordic brand Acne Studios.

揭秘10个品牌爆火的幕后秘密02:Acne Studios

Acne Studios 2022 spring and summer men’s collection

Acne Studios just released the 2022 spring and summer men’s series with the cultural spirit of the counterculture of the concept, from the stylish 1970s inspired, fanatical Disco elements infiltrated the spindle as a whole, with colorful costumes depicting nostalgic era.

Brand creative director Jonny Johansson restructuring the men’s single product, adding destructive knitting, printing pastel shades, in-depth strengthening freedom, the spirit of mobility, rigid blur the line between soft.

But do not love burst models burst models frequent brand

揭秘10个品牌爆火的幕后秘密02:Acne Studios

Stockholm brand Acne Studios was founded in 1996, first it was just a collection of digital art, graphic design multisectoral creative studio, the brand’s vision is to create “Andy Warhol museum-style creative laboratory”, the following year due to the co-founder Jonny Johansson designed a unique cut jeans fame, has since opened up the luxury fashion brand popularity of the road.

揭秘10个品牌爆火的幕后秘密02:Acne Studios

Jonny Johansson

揭秘10个品牌爆火的幕后秘密02:Acne Studios

Acne Studios The first “explosion models” – Jonny Johansson designed five pocket traces of red skinny jeans, a tribute to his American idol James Dean and Marilyn Monroe. Only the production of 100, then gave his side of the “cool kids”, including musicians, fashion designers, graphic designers, filmmakers, etc. These walking “billboards” for the unknown small brands to bring the degree of concern.

揭秘10个品牌爆火的幕后秘密02:Acne Studios

Then later, iconic smiley logo, white shoes, cashmere scarves and other large explosion models believe we are familiar with.

揭秘10个品牌爆火的幕后秘密02:Acne Studios

Control and smooth design makes Acne Studios is marked “sex” label, not knowing it was a designer behind

揭秘10个品牌爆火的幕后秘密02:Acne Studios

Maximalism activists

揭秘10个品牌爆火的幕后秘密02:Acne Studios

He said: “Almost every access will be asked whether to do Nordic design, I never know how to answer me is a very complicated doctrine, I think a very complicated doctrine is more important than democracy minimalism.

揭秘10个品牌爆火的幕后秘密02:Acne Studios

Minimalism is very limited, we care more about the natural color, texture, process, and how to make them at the same time play a role.

揭秘10个品牌爆火的幕后秘密02:Acne Studios

揭秘10个品牌爆火的幕后秘密02:Acne Studios

Acne Studios is not so much minimalism, as it minimalism is just one side of the brand, which continue to break the framework of a joint multi-collision bold and different chemical reactions, do they think “cool” thing.

Acne Studios theme each season are close to the moment, they are concerned about social events, connected relationship between man and animal, nature, art of interpersonal care, the subtle emotional insight and avant-garde concept projected onto the garment, together sold to people who love the brand.

揭秘10个品牌爆火的幕后秘密02:Acne Studios

Embrace diversity, the real “cool” brand

Jonny Johansson said: “I do not think McDonalds almost every store look the same, with a copy of the formula shop results in time unable to produce regional association.

揭秘10个品牌爆火的幕后秘密02:Acne Studios

I think we have to think about the space you are in place, what do you think of this place is that it may be time-consuming and may burn, but some things will become more fun.

揭秘10个品牌爆火的幕后秘密02:Acne Studios

So Acne Studios shop is also a highlight, each store to local conditions, in line with the city’s temperament out of style, on display only a few scattered pieces of the most in line with the current atmosphere.

揭秘10个品牌爆火的幕后秘密02:Acne Studios

Acne Studios from 2005 to 2014, founded the “ACNE Paper”, issued a total of 15, the depth of each issue to explore different art, fashion and other topics, there are young artists under the age of FMCG still insist on monumental artistic creation the interview, to pay tribute to actresses, look back at history, humanities and social observation and so on.

揭秘10个品牌爆火的幕后秘密02:Acne Studios

This year, “ACNE Paper” re-published anthology of form 560, the print size remains the same as the original version, recorded at the time of ordering its archival material.

揭秘10个品牌爆火的幕后秘密02:Acne Studios

Acne is an acronym for “Ambition to Create Novel Expression” (ambition to create a new work), but also that the brand was created for, their eyes are not limited to a particular area of ​​innovation and design, but comprehensively to discover inspiration, continue to broaden horizons and achievements in these areas complement each other and create a three-dimensional emotional soul of the brand, there is always ingenuity came out inadvertently.

揭秘10个品牌爆火的幕后秘密02:Acne Studios

If you like this brand, welcome to discuss the message! See the next issue. ️ ️

揭秘10个品牌爆火的幕后秘密02:Acne Studios

This picture from wow-trend.com

揭秘10个品牌爆火的幕后秘密02:Acne Studios

Original content, reproduced please contact the authorized number

Finishing / Edit: Mud

揭秘10个品牌爆火的幕后秘密02:Acne Studios

Design: juju